For some companies, selling t-shirts is an obvious opportunity. Clothing and apparel companies are usually the first that come to mind, followed by things like shirts printed for a business event or university flair for incoming college freshman.
But t-shirts don’t have to be a direct part of your business model to present real value for your company. And at the same time, they don’t have to be a gimmick either. We think that all businesses could benefit from custom, quality shirts. The key is finding your unique balance of style and audience.
Breweries can have t-shirts with a design of their latest craft beer. Restaurants can print shirts with their name or logo on the front. Businesses can show appreciation to their employees with custom t-shirts. Whatever your purpose or market, Rivet Press can help you create t-shirts that represent your brand, look great and feel amazing to wear.
Here are a few benefits to selling custom t-shirts for your brand:
Brand Awareness and Consistency
Selling your own custom t-shirts can be a great way to spread more brand awareness. If people want to wear your shirts or support your business, they also become walking spokespeople for your business. We really believe that the key to making people want to wear your shirts is giving them something that feels great to wear. That’s why we work with every client to choose the perfect blend of color, style and material while still staying within their budget.
Another benefit of having t-shirts for your brand is the idea of keeping a consistent look and design. We wrote a bit about brand consistency in our previous post, but we basically approach it as the ability to maintain a unified voice and design across everything that a company does. Just like writing a slogan or designing a logo, creating your own t-shirts is another opportunity to establish a consistent look and feel for your brand.
Nobody ever refused a little cash on the side, right? Maybe you own a business that has nothing to do with apparel, but you’re interested in the idea of printing some shirts. The sales team at Rivet Press has lots of experience working with all kinds of businesses. We’re here to help.
Having custom t-shirts displayed in your store, restaurant or general place of business could be an added piece of value that catches a customer’s eye. It also provides an opportunity for loyal customers/clients to show their support and represent your brand. Even if t-shirts will never be a main source of revenue for your business, we find that clients can profit from shirt sales no matter how small the margin.
Live Event Merch
T-shirts are a great item to have available at live events. Whether you’re at a business networking conference or a microbrewery festival, it’s always nice to have something for people to walk away with and remember you by. Set up a booth, hang up some shirts, and there you have it: you’re a pop-up t-shirt shop!
Live events are great opportunities to meet new people and tell them more about what you do. We think that having t-shirts to sell (or give away if you’re feeling generous!) are a great way to represent your brand.
Build a Loyal Following
Loyal customers will jump at an opportunity to rep your brand, especially if the shirt looks and feels great. T-shirts can help turn regular customers into brand followers. These are the people that not only like your product, but also your brand personality and message.
For people who don’t know much about your brand yet, t-shirts can be there first point of entry. All it takes is one person to say: “Cool t-shirt, where’d you get it?” and you just extended your customer reach.
Showcase Your Company Culture
Company culture is a huge part of maintaining an engaging and consistent brand message. Companies with a positive cultural environment are estimated to outperform the competition by as much as 20%. Everyone wants to work for a company they believe in, with people they enjoy, doing something they love. Selling t-shirts is an easy way to show people what your company is about. It’s a chance to pull back the curtain on your company personality and welcome customers into that experience. Whether your message is fun and lighthearted or more of a motivational tone, you can reinforce this messaging by selling custom t-shirts for your audience.